Developed a unique venue for Creatives, Organizations, and Communities that are often underrepresented. This space provided them with services they’d normally not have access to in order to create content, hold events, and strategize.

Through the intersection of these groups at GreatCo, collectives were born in the space that reflected this convergence of Communities, Industry Leaders, and Creative Tastemakers.

As a natural fit in our work to understand and build the culture for future content, PepsiCo became an ideal partner who allowed us through this program to uplift marginalized creators who wouldn’t normally get this level of support, awareness, and opportunity.

Our work with culture had arrived at a point where we began creating content for brands that spoke to a more authentic desire in the consumer. As our work evolved, in order to engage consumers more memorably, we designed multi-sensory experiences that challenged conventions, kicking off with Marvel Studios’ first foray into experiential.

Becoming an experiential studio allowed us to go beyond entertainment and into the cultural institutional space, with partners such as the National Academy of Sciences and the Smithsonian Institute. This honed our ability to work with collaborators across industries and gave us the skills to imagine as far as our brand partners were willing to go.

After successfully delivering for clients in the experiential space, we began developing and producing some of the most impactful, original, immersive theatre experiences in Los Angeles, exploring the power of branding and franchising.